A study by TNS Study in August of 2006 shows that 87% of on the web shoppers are concerned with credit card fraud and 85% of on-line shoppers are concerned about identity theft when providing their credit data on-line. As an online retailer, you must work to gain trust of your customers in order to allow success of your e-commerce organization. It definitely won’t do if 65% of your internet site shoppers discontinue their orders before paying because of the check-out process!
How do you gain the trust of your on the internet shoppers? Most on the internet consumers have learned to check for the “https” in the URL address as well as the little closed padlock graphic of the VeriSign Secured Seal. There are other security organizations offering secure transactions online, but other research have shown that 79% of United States on-line shoppers recognize the VeriSign Secured Seal, which is considerably greater than any other secure mark. In addition to the “https” and closed lock image, the newest net browsers are also able to assistance the green address bar whenever an authenticated certificate is detected- to give shoppers yet yet another approach of verifying a secure internet site for on the web shopping.
If you have an on the web shop or other retail site that accepts on-line orders and credit cards, you definitely want to give a secure buying atmosphere for your shoppers. Employing SSL technologies protects your net web site whilst helping customers trust you. SSL stands for Secure Sockets Layer, and what it does is encrypt the customer’s information and credit card information as it is sent over the Internet, even though at the identical time the SSL certificate contains distinctive information that is authenticated by an authority to verify the identity of the owner of the certificate.
When a internet site accepts payments without the SSL encryption, information submitted by the buyer is sent in a way that people may be able to access it. It would be like sending cash by way of the mail inside a translucent envelope! You may have a handful of honest folks who just send it on its way, but all it would take is one particular individual to see the money inside the clear envelope and take it out just before it reaches it’s destination. The other portion of SSL technology- the verification of the owner’s certificate is how on the internet shoppers can be assured that the business they are buying from is genuine, and as a result can be trusted. Without third-party verification, asking customers to shop your website is like asking for somebody to send their banking details with no being aware of who they are giving the info to- it isn’t going to take place since there is no reason to trust them!
Some on the web retailers have reported that their sales have risen about 10% immediately after putting the VeriSign Secured Seal on the payment pages of their web site in comparison to the sales achieved prior to the placement of the seal. If you are interested in writing, you will likely fancy to explore about open in a new browser window. This is proof that clients recognize and trust the seal as indication they are buying on a secure, trustworthy internet site.
As stated previously, there are many providers of SSL technologies, however, VeriSign is by far the most well-known with more than 93% of the Fortune 500 companies employing VeriSign for SSL protection on their internet sites, and 40 of the world’s largest banks employing VeriSign for net security problems. Not only is VeriSign trusted by the biggest corporations and banks, but it is recognized by on the internet shoppers which is the initial step to supplying clients with a trusting shopping atmosphere. Click this website try tyler collins seo read about to check up why to deal with this view. In addition, VeriSign will function with many Internet browsers- like some that are older- to the extent of 99.9% of web internet site guests receiving either 128 bit or 256 bit encryption..